Through The Drinking Glass: 5 Unexpected Wine Industry Changes In 2021
Who’s ready for 2021!?
The year 2020 has been a dizzying year for wine lovers (and non-wine lovers) around the world. Between social distancing, the cancellation of in-person events, and the growth of online and virtual gatherings, there are many changes that you should be on the lookout for as we move into the new year.
So grab a glass of your favorite wine and let’s get started!
The Slow Shedding of Elitism
The first change in the world of wine that might be surprising given the fact that more young wine lovers are becoming more knowledgeable about their favorite drinks is increasing open-mindedness.
In 2021, you can expect to see more wine lovers enjoying their wines more casually and communally. We’re excited to see more inclusiveness and enjoyment in the years to come for wine newbies and vino aficionados alike.
The Rise of Natural Wines
Another trend that’s on the rise, especially among younger wine drinkers, is the embracing of “natural wines”, or wines that have less intervention throughout the winemaking process. This includes wine made from grapes that haven’t been sprayed with herbicides or pesticides. It is made without adding or removing anything and it’s becoming increasingly popular, which we expect to continue into the new year.
Thinking Beyond the Bottle
Which vessel will you choose for your wine?
Many wine drinkers are ditching their glass bottles for alternatives such as aluminum cans. Why the switch? Glass bottles can be large, delicate, and awkward to travel with, making cans akin to what you would drink a 12-ounce beer out of to be an appealing solution for crowds looking for more convenience. They’re also portable and environmentally friendly, adding to the list of reasons why 2021 will see more and more wine lovers thinking beyond the bottle.
Thinking Behind the Bottle
It’s not just about what the bottle is made of, but who it’s made by that matters now. Younger wine drinkers are not only more open-minded in terms of how they enjoy wine, but where they enjoy it, as well. From smaller vintners and family-owned wineries to eclectic wine from less popular regions around the globe, the power of people and place is becoming increasingly important in what makes a great wine great.
Continuing the Connection
A little snow can’t stop us from sipping!
With mandatory social distancing and travel bans in effect, 2020 has made it more difficult to connect in person, but that hasn’t put a damper on the power of wine to serve as a vehicle for connection and celebration through the chaos. From limited seatings at events to virtual tastings and your favorite wines delivered straight to your door, we’ll continue to do our part at the Boston Winery to keep the good times pouring!
As snow blankets the streets and restrictions continue to remain in effect through New England, we’ve made it easy to get your favorite Boston Winery wines sent straight to your doorstep with no-hassle contactless delivery and a virtual tasting via the QR codes on every bottle. Here’s to the New Year!
